MOUV Announces Expansion Across the U.S.Are You Ready to Move?
Founded In Honduras, MOUV began as a story of recovery and transformation—born from a journey of resilience that evolved into a global movement. From its roots in Honduras to the launch of MOUV Studio in New York, the brand fuses Pilates Reformer, Barre, and Activewear into one holistic lifestyle experience.
After years of refining the MOUV Method and building a strong community, MOUV is now preparing to expand through franchising. The goal: to make the MOUV experience accessible worldwide through a long-term, sustainable, and low-impact fitness model that prioritizes strength, balance, and community.
The global fitness industry—valued at nearly $160 billion in 2021—is projected to grow over 170% by 2028, while the Pilates and Barre segment continues to surge with a 10% annual growth rate. As health-conscious consumers seek smarter, more mindful movement, MOUV stands at the forefront of this shift—offering an elevated, boutique approach to wellness, design, and lifestyle.
Franchising is coming soon. Join the MOUV movement and bring the experience to your city
Pilates Inspired, Infused Hot Pilates and More
HOT PILATES or REFORMER? Your choice.
Part control, part rhythm — a full-body experience that builds strength, balance, and flow.
For those who live to move. More energy. More style. More MOUV
The MOUV Offer
As a MOUV partner, you gain the rewards of owning your own boutique studio while becoming part of an international brand built on movement, style, and community. At MOUV, we stay ahead by blending innovation, design, and human connection into everything we do.
We offer our partners:
- A signature experience combining Pilates Reformer, Hot Pilates, and lifestyle under one brand
- Innovative training systems and studio design
A proven, high-performance business model - Comprehensive support through onboarding, pre-sale, and daily operations
World-class marketing and brand development guidance - A growing global community that lives and breathes MOUV
Franchising with MOUV means joining a movement that’s redefining wellness—one studio, one city, one community at a time
“They’ve been incredibly supportive and truly understand what it means to build something from the ground up. As partners, they’ve walked the same path — they know the challenges, the risks, and the rewards of creating a MOUV community. That’s what makes being part of MOUV so different — it’s built by people who live it, not just lead it.”
At the forefront of Innovation.
At MOUV, we never stop evolving. We’re constantly refining our methods and exploring new ways to elevate the movement experience. Our focus is on intelligent, low-impact training that merges strength, balance, and flow—through Pilates Reformer, Barre, and the signature MOUV approach. Each class is designed to challenge the body and center the mind, delivering results that move with you—both inside and beyond the studio.
Meet the Reformer
The Allegro 2 by Balanced Body is a state-of-the-art reformer designed to deliver precision, comfort, and versatility in every movement. Featuring progressive spring resistance, an ergonomic carriage with high-density padding for support and stability, adjustable ropes and pulleys, and a smooth-glide tracking system, the Allegro 2 allows seamless transitions and fluid motion throughout class.
Put simply: elegant design + advanced engineering = the Allegro 2 experience — the foundation of every MOUV Pilates Reformer session.
This website and its content are for informational purposes only and are neither an offer to sell nor a solicitation to buy a franchise. Nor is this information directed to the residents of any particular state or jurisdiction. Certain states regulate the offer and sale of franchises and, if you reside in any such state, we will not offer or sell you a franchise unless and until we have complied with the applicable pre-sale registration and disclosure requirements. Regardless of what state you reside in, an offering can only be made after you have received a franchise disclosure document. In addition, several countries regulate the offer and sale of franchises.